Systems and methods for multi-channel offer redemption

US11017411B2 · kind B2 · utility

Assignee

• Visa U.S.A. Inc. · US

Inventors

• John Hamilton MacIlwaine · San Ramon, US
• Kirsten Garen · Burlingame, US
• Mark Carlson · Rue de l'Église, US
• George William Coombes, IV · Austin, US
• Russell P. Zink · Sausalito, US
• Patrick Stan · Pacifica, US
• Surendra Keshan · Cupertino, US

Key dates

• Filing date: Apr 3, 2018
• Grant date: May 25, 2021
• Expiry date: May 29, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0273
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Provided is a method for presenting images with embedded links for multi-channel redemption in a user interface. The method includes displaying an image including a first selectable portion and a second selectable portion, wherein a first link is embedded in the first selectable portion and points to a portal under control of a transaction handler, the first link identifying an offer for a merchant including at least one condition, and wherein a second link is embedded in the second selectable portion and points to the merchant. The method further includes, in response to a user selecting the first selectable portion of the image and following the first link, identifying, by the transaction handler and/or the portal, the user and an account of the user, and associating, by the transaction handler and/or the portal under control of the transaction handler, the offer with the account of the user.