Systems and methods for attributing electronic purchase events to previous online and offline activity of the purchaser
US11017427B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 16, 2016 |
| Grant date | May 25, 2021 |
| Priority date | — |
| Expiry date | Apr 30, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for attributing payment vehicle purchase events to previous activity of a purchaser. One method comprises: receiving purchase information associated with a purchase event by a purchaser; comparing the received purchase information to a profile data store to identify a purchaser profile associated with the purchaser, the profile data store comprising a plurality of purchaser profiles, wherein each purchaser profile comprises payment vehicle data and a tracking element; determining the tracking element of the identified purchaser profile; identifying one or more activities of the purchaser using the tracking element of the identified purchaser profile; for each of the identified one or more activities, assessing the strength of attributing the purchase event to the activity, using environmental and/or behavioral data associated with the tracking element; and determining whether to attribute the purchase event to one or more of the identified activities based on the assessment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.