Delivering advertisements based on user sentiment and learned behavior
US11017430B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 16, 2018 |
| Grant date | May 25, 2021 |
| Priority date | — |
| Expiry date | Feb 20, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Provided are embodiments including a method, system, and computer program product for identifying how to deliver advertisements to a user based on the user sentiment and learned behavior. The embodiments provide for collecting information on the sentiment of a user, monitoring user interactions based at least in part on the collected emotional information on the sentiment of the user, and determining a pattern of user interactions with one or more applications of a user device based on the sentiment information. The embodiments also provide for determining a pattern of user responses to an advertisement based on the sentiment information, and generating a profile based at least in part on the pattern of user interactions and the pattern of user responses.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.