Generating contexts based on intent description of content provider
US11023554B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 11, 2018 |
| Grant date | Jun 1, 2021 |
| Priority date | — |
| Expiry date | Feb 10, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F40/279
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for improving dynamic content retrieval are described. In an example, a computer system may receive, from a content provider device, an intent description associated with providing content at a network resource. The computer system may determine a goal and a predicate based on the intent description and may select a workflow from a plurality of workflows based on the goal and the predicate. The workflow may be associated with determining a context of a network document based on historical behavior data of visitors to the network resource and on a taxonomy of the network resource. The computer system may determine the context based on an execution of the workflow, the historical behavior data, and the taxonomy. The computer system may store an association between the context and the content. The association may be usable to select the content for presentation in a network document of the network resource.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.