Cadence management system for consumer promotions

US11030647B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Amit Aggarwal · Sunnyvale, US
• David Thacker · Burlingame, US
• Sean O'Brien · Fremont, US

Key dates

• Filing date: Apr 29, 2019
• Grant date: Jun 8, 2021
• Expiry date: Jun 2, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0271
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are presented for managing the cadence (e.g., frequency or rate) that electronic promotion correspondence is sent to a consumer. A system may access a target cadence indicator associated with a consumer that indicates of a target rate for sending electronic promotion correspondence to the consumer. The system may also determine an actual cadence indicator for the consumer over a predetermined period of time and analyze a potential electronic promotion correspondence for sending to the consumer. The system determines whether to send the electronic correspondence to the consumer based on the target cadence indicator, the actual cadence indicator, and the analysis of the electronic promotion correspondence.