Methods and apparatus to generate electronic mobile measurement census data
US11037178B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 5, 2019 |
| Grant date | Jun 15, 2021 |
| Priority date | — |
| Expiry date | Feb 5, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An example apparatus includes at least one processor and first memory comprising computer readable instructions that, when executed, cause the at least one processor to log an impression in second memory at an audience measurement entity based on a communication received from a computing device. The example computer readable instructions, when executed, cause the at least one processor to determine that a primary user of the computing device is not the user operating the computing device when a first probability score for the primary user does not satisfy a threshold, and in response to determining that the primary user is not the user operating the computing device, identify one of a plurality of secondary users as the user operating the computing device. The example computer readable instructions, when executed, cause the at least one processor to store demographic information of the user operating the computing device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.