Method and system for real-time measurement of campaign effectiveness
US11037191B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 4, 2016 |
| Grant date | Jun 15, 2021 |
| Priority date | — |
| Expiry date | Nov 29, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/29
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for real-time measurement of campaign effectiveness includes: storing device profiles, each including a hashed device identifier, geographic location, and transaction entries including a transaction date and transaction data; receiving a data request including a start date, end date, merchant identifier, a plurality of device identifiers, and, for each device identifier, a category identifier of a set of category identifiers; generating a hashed identifier for each of the device identifiers; identifying, a device profile for each hashed device identifier; calculating purchase behaviors for each category based on transaction data in transaction data entries that include a transaction date between the start date and end date that are included in each identified device profile that is associated with the respective category and includes a geographic location corresponding to the merchant identifier; and transmitting at least one of: the calculated purchase behaviors and one or more metrics based thereon.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.