Combining measurements based on beacon data
US11038970B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 2019 |
| Grant date | Jun 15, 2021 |
| Priority date | — |
| Expiry date | Nov 26, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W72/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Mobile usage data representing the access of one or more resources on a network by mobile devices is accessed. The mobile usage data includes information received from mobile devices as a result of beacon instructions included with the one or more resources. A first set of data representing information about accesses to the one or more resources by mobile devices with persistent beacon cookies is determined. A second set of data representing information about accesses to the one or more resources by mobile devices with non-persistent beacon cookies is determined. One or more adjustment factors are determined based on the first set of data. A count of unique visitors accessing the one or more resources from the mobile devices is determined based on a count of accesses by the mobile devices with persistent beacon cookies and a count of accesses by the mobile devices with non-persistent beacon cookies adjusted by the one or more adjustment factors.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.