Optimizing a resource usage per conversion for offsite content
US11039193B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 28, 2019 |
| Grant date | Jun 15, 2021 |
| Priority date | — |
| Expiry date | Jun 28, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/26216
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for optimizing offsite content delivery are provided. A content request is received from a content exchange and multiple candidate content delivery campaigns are identified in response to the content request. A computerized method includes, for each candidate content delivery campaign, determining a resource usage per conversion on a particular content platform, determining a conversion rate on one or more third-party content platforms, and determining a conversion rate on the one or more third-party content platforms. The resource usage per impression is computed based on the resource usage per conversion, the resource usage per selection, and the conversation rate. A particular candidate content delivery campaign is selected from among multiple candidate content delivery campaigns based on the resource usage per impression and the particular candidate content delivery campaign is caused to be transmitted over a computer network to the content exchange.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.