Snapback video ads

US11039201B2 · kind B2 · utility

Assignees

• AT&T Intellectual Property I, L.P. · US
• Interwise Ltd. · IL

Inventors

• Erez A. Korn · Neve Yaraq, IL
• Hans Fischmann · Wellesley, US
• Yehuda Volk · Nes Ziona, IL
• Rinat Zilberstein · Nes Ziona, IL
• Matthew Van Houten · Manhasset, US
• Yair Gil · Kfar Manda, IL
• Dror Yashar · Yavne, IL

Key dates

• Filing date: Feb 26, 2019
• Grant date: Jun 15, 2021
• Expiry date: Mar 24, 2039

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/812
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.