System and method for determining effects of multi-channel media sources on multi-channel conversion events
US11042897B2 · kind B2 · utility
1Cited by
5References
16Claims
0Family size
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Key dates
| Filing date | Aug 30, 2011 |
| Grant date | Jun 22, 2021 |
| Priority date | — |
| Expiry date | Mar 18, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.