Viewability metrics of a multidimensional object in a multidimensional digital environment
US11043022B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 30, 2019 |
| Grant date | Jun 22, 2021 |
| Priority date | — |
| Expiry date | Jan 30, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06T2210/12
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Using various embodiments, methods and systems to determine viewability metrics of a multidimensional object in a multidimensional digital environment are described. In one embodiment, a system is configured to render a viewport of the multidimensional digital environment displayed on the graphical user interface. The viewport includes the object of interest. The object of interest includes a multidimensional digital object. The object of interest is rendered with a first set of colors. The system is further configured to determine a first number of pixels representing a total number of pixels in the first set of colors and to determine a second number of pixels in the viewport representing a total number of pixels of the viewport. Thereafter, a ratio is calculated by dividing the first number of pixels by the second number of pixels. The metric of viewability is then derived by the calculated ratio.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.