Smart geo-fencing using location sensitive product affinity
US11049142B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 16, 2017 |
| Grant date | Jun 29, 2021 |
| Priority date | — |
| Expiry date | Mar 18, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/021
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In some embodiments, a computing system determines, based on stored user information retrieved from a mobile user device and associated with a particular user, a location-specific affinity of the particular user for a product at a particular geographical location. The location-specific affinity indicates an interest of the particular user in the product that increases when the particular user is positioned at the particular geographical location. The computing system designs a geo-fence targeted to the particular user based on the location-specific affinity, where messages are transmitted to the mobile user device if the particular user is within a boundary of the geo-fence. The geo-fence defines a geographical area that includes the particular geographical location and that is associated with a provider of the product. The computing system causes a telecommunication server to transmit the message to the user device when the user device is positioned within the designed geo-fence.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.