Machine-learning-based application for improving digital content delivery
US11055668B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 26, 2018 |
| Grant date | Jul 6, 2021 |
| Priority date | — |
| Expiry date | Jun 29, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A machine for improving content delivery generates a graph representing a personalized conversational flow for sequenced delivery of digital content. The graph includes nodes representing interactive dialogues between a machine and a user, and edges that connect the nodes. The machine causes display of a user interface including a prompt related to job-seeking guidance. The machine, based on a first action in response to the prompt, dynamically adjusts the graph, the dynamic adjusting including selecting a first node. The machine generates and causes display of a first incentive content item, and a first call-to-action content item. The machine, in response to a second action received in response to the first call-to action content item, dynamically selects an edge connecting the first node and a further node. The dynamic selecting of the edge results in display of a further incentive content item, and a further call-to-action content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.