Automated mechanisms to resolve explore-exploit dilemma with adaptive revival opportunities

US11055742B2 · kind B2 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Abhimanyu Mitra · San Jose, US
• Kannan Achan · Saratoga, US
• Abhay Kashyap · San Francisco, US
• Afroza Ali · Los Altos, US
• Omkar Deshpande · Saratoga, US

Key dates

• Filing date: Jan 31, 2019
• Grant date: Jul 6, 2021
• Expiry date: Sep 18, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method including displaying content elements on one or more websites to users. This method can also include tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites and (b) a time of the response of the user. Additionally, the method can include receiving a request from a first user. The method can further include determining weightings of the content elements based on posterior distributions using the impression response data, as adjusted by a temporal decay factor based on the times of the impression response data for the content elements. The method additionally can include generating the webpage to comprise the selected content element. Other embodiments are disclosed.