Systems and methods for allocating electronic advertising opportunities
US11062351B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 15, 2007 |
| Grant date | Jul 13, 2021 |
| Priority date | — |
| Expiry date | May 17, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/0637
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system, apparatus, and method are presented for allocating for allocating advertisements for display are provided that include collecting a plurality of advertising spaces, each advertising space having at least one associated advertising space variable; collecting a media inventory, the media inventory comprising a plurality of advertisements, each advertisement having at least one associated advertisement variable; receiving a bid price and a target inventory percentage for each advertisement: receiving a request for an advertisement to be placed at a specified advertising space; identifying advertisements in the media inventory that are qualified to receive an impression at the specified advertising space; creating a qualified advertisement ranking by sorting the qualified advertisements by bid price; selecting advertisements from the qualified advertisement ranking until the sum of target inventory percentages of selected advertisements is equal to or greater than 100 percent; and allocating advertising impressions to the selected advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.