Methods and apparatus to determine impressions corresponding to market segments

US11068928B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Kumar Nagaraja Rao · Fremont, US
• Stephen S. Bell · McHenry, US
• Tianjue Luo · Sunnyvale, US
• Darlene F. DeMay · Indian Rocks Beach, US

Key dates

• Filing date: Jun 3, 2019
• Grant date: Jul 20, 2021
• Expiry date: Jun 3, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group; determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel; determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience; and calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.