Highly scalable internet-based controlled experiment methods and apparatus for obtaining insights from test promotion results
US11068929B2 · kind B2 · utility
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11References
19Claims
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Key dates
| Filing date | Mar 3, 2015 |
| Grant date | Jul 20, 2021 |
| Priority date | — |
| Expiry date | Mar 3, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0245
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using controlled experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a controlled experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page are kept constant in the pages. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.