Reimpression promotion system

US11068930B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Michalis Potamias · San Francisco, US
• Amit Aggarwal · Sunnyvale, US
• Xiaolei Li · Kirkland, US
• David Thacker · Burlingame, US
• Kevin Chang · Mountain View, US

Key dates

• Filing date: Aug 20, 2019
• Grant date: Jul 20, 2021
• Expiry date: Aug 20, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.