Estimating performance gains for content item delivery using performance replay
US11074313B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 20, 2019 |
| Grant date | Jul 27, 2021 |
| Priority date | — |
| Expiry date | Jun 23, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Technologies for determining performance gains for content item delivery based on modifications to content item selection parameters are provided. The disclosed techniques include implementing a multi-objective optimization model for content item selection using a value for a parameter. The model generates a first plurality of scores and a first ranking for content items. Subset of content items is selected for delivery based on the first ranking. New values for the parameter are identified and for each new value, the content item selection event is replayed. A second plurality of scores and a second ranking is generated for the content items, where the second ranking is different from the first ranking. A third plurality of scores and a third ranking is generated where the third ranking matches the second ranking. A set of gains is calculated for each new value, where each gain corresponds to a different objective of the model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.