Patent · US Active

Audience comparison

US11080732B2 · kind B2 · utility

0Cited by

2References

12Claims

0Family size

Assignee

Adobe Inc. · US

Inventors

Trevor Paulsen · Lehi, US
Craig Mathis · American Fork, US
Nikolaos Vlassis · San Jose, US
Branislav Kveton · San Jose, US
Kristopher Paries · Sammamish, US
Ivan Andrus · Saratoga Springs, US
Hung Bui · Sunnyvale, US
Michael Rimer · Provo, US

Key dates

Filing date	Jun 13, 2016
Grant date	Aug 3, 2021
Priority date	—
Expiry date	Apr 1, 2039

Classification

Technology area (CPC G)Physics
CPC primaryG06F3/0484
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Systems and methods are disclosed herein for providing a user interface representing differences between segments of end users. The systems and methods receive user input on a user interface identifying a first segment, the first segment being a subset of the end users having a particular characteristic, determine differences between the first segment and a second segment, and represent, on the user interface, the differences between the first segment and the second segment based on relative significances of the differences. The marketer using the user interface is able to quickly and easily identify the metrics, dimensions, and/or relationships to other segments that most distinguish the compared segments from one another.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.