Forecasting potential audience size and unduplicated audience size

US11080745B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Ritwik Sinha · Bengaluru, IN
• Kushal Chawla · Bengaluru, IN
• Yash Shrivastava · Narayanpur, IN
• Dhruv Singal · Bengaluru, IN
• Atanu R. Sinha · Bengaluru, IN
• Deepak Pai · Burnsville, US

Key dates

• Filing date: Feb 17, 2017
• Grant date: Aug 3, 2021
• Expiry date: Nov 21, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0201
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Forecasting a potential audience size and an unduplicated audience size for a digital campaign includes receiving an audience segment input and a time period input. The audience segment input is converted into multiple atomic target specifications. For each of the multiple atomic target specifications, a potential audience size is determined during the time period input by selecting a time series model based on a frequency of attribute values from the atomic target specification and combining the selected time series model with a frequent item set model. The potential audience size for each of atomic target specifications is aggregated over the time period input into a total potential audience size. The total potential audience size is output. The time series model and the frequent item set model are obtained using data from a historic bid request database.