Automatically modifying a disrupted pacing plan for a digital content distribution campaign
US11087366B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 2, 2017 |
| Grant date | Aug 10, 2021 |
| Priority date | — |
| Expiry date | Oct 14, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure is directed toward systems, computer-readable media, and methods that automatically modify a pacing plan for a digital content distribution campaign, which provides digital content to client computing devices based on the pacing plan. For instance, the systems disclosed herein can automatically detect when a service error causes a digital content distribution campaign to deviate from the pacing plan. In response, the disclosed systems can generate a new pacing plan based on the actual allocated budget at the conclusion of the service error. In particular, the disclosed systems can generate a new pacing plan that enables the digital content distribution campaign to efficiently maximize the remaining resources allocated to the digital content distribution campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.