Engagement tracking in computer data networks
US11089344B2 · kind B2 · utility
3Cited by
19References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 14, 2019 |
| Grant date | Aug 10, 2021 |
| Priority date | — |
| Expiry date | Jun 14, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/2353
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.