Systems, methods and articles for audience delivery optimization
US11093966B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 26, 2018 |
| Grant date | Aug 17, 2021 |
| Priority date | — |
| Expiry date | Jan 17, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F30/20
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods and articles for providing optimized scheduling of a log of spots to be delivered to consumers. The optimized scheduling allows content providers to autonomously satisfy contracts and increase revenue. An audience delivery optimizer system receives an initial log, generates an optimized log, and returns the optimized log so that content can be delivered to consumers according to the optimized log. The audience delivery optimizer system may use historical ratings data and may implement an algorithm to accurately project future delivery. The audience delivery optimizer system may evaluate and optimize a log that spans a particular period of time, such as a day, a week, a month, etc. The audience delivery optimizer system may evaluate over-performing contracts and under-performing contracts and may then optimize the placement of spots based on such evaluations. The audience delivery optimizer system may track liability or other metrics over determined periods (e.g., quarterly).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.