Creating derivative advertisements
US11093978B2 · kind B2 · utility
0Cited by
4References
19Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 10, 2014 |
| Grant date | Aug 17, 2021 |
| Priority date | — |
| Expiry date | Oct 7, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/854
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.