Cross-channel unification of user identity
US11102312B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 10, 2020 |
| Grant date | Aug 24, 2021 |
| Priority date | — |
| Expiry date | Mar 10, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method of managing content distribution. The method comprises associating a primary identity to a first communication channel identity and to a second communication channel identity by an identity unifying application executing on a computer system, tracking a first plurality of events associated to the first communication channel identity by a content segmentation application executing on a computer system, tracking a second plurality of events associated to the second communication channel identity by the content segmentation application, analyzing the first plurality of events and the second plurality of events by the content segmentation application, based on analyzing the events and based on a first content segment associated with the primary identity, associating the primary identity to a second content segment by the content segmentation application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.