Systems and methods for obtaining and displaying videos
US11102546B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 6, 2020 |
| Grant date | Aug 24, 2021 |
| Priority date | — |
| Expiry date | May 6, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for obtaining and playing video advertisements in conjunction with play of video content use information about the viewability of an instantiation of a video player software application. An instantiation of the video player software application generates a viewability score which is intended to reflect a degree of confidence that the instantiation of the video player software application is located on a part of a webpage that currently appears on a user's display screen. Information used to generate the viewability score can be gathered during play of a video. The information used to generate a viewability score can include information about user performed actions and information that indicates the degree to which the user is engaged by a video.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.