Content insight system

US11107092B2 · kind B2 · utility

Assignee

• SPRINKLR, INC.

Inventors

• Devarsh SHETH · Bhangrola, IN
• Noman Sheikh · Manesar, IN
• Vasant Srinivasan · Sindhar, IN
• Pavitar Singh · Barwala, IN

Key dates

• Filing date: Jan 18, 2019
• Grant date: Aug 31, 2021
• Expiry date: Jun 8, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An insight system identifies brands, subjects, attributes, and the sentiment conveyed for those attributes. The insight system pairs the attributes with the subjects and brands and generates metrics based on the sentiments associated with the attributes. The insight system may parse product webpages linked to the content for brand identifiers and associate the brand identifiers with the brands. The insight system provides more granular insight into user sentiment for different features associated with the brands.