Method and system for personalizing offers
US11107109B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 29, 2020 |
| Grant date | Aug 31, 2021 |
| Priority date | — |
| Expiry date | Dec 29, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0239
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for personalizing offers are provided. One of the methods includes: collecting response data comprising one or more offers made to each of a plurality of users of a platform and one or more corresponding responses, wherein the one or more offers are from a group of offer choices; creating a training dataset comprising the collected response data and one or more features associated with each of the plurality of users; training a machine learning model using the training dataset, wherein the trained machine learning model is configured to predict the plurality of users' responses to future offers; obtaining a plurality of projected profits for the platform using the trained machine learning model, wherein each of the plurality of projected profits corresponds to making one of the group of the predetermined offers to one of the plurality of users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.