Targeted advertisement content presentation methods and systems
US11107122B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 1, 2011 |
| Grant date | Aug 31, 2021 |
| Priority date | — |
| Expiry date | Jun 9, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An exemplary method includes a media content presentation system detecting a presentation of a media content instance by way of a primary media content access device, determining that a secondary media content access device is located within a detection zone associated with the primary media content access device during a time period associated with the presentation of the media content instance, selecting, in accordance with a course correction heuristic, advertisement content related to the media content instance and configured to target a user of the secondary media content access device, and presenting the advertisement content to the user by way of the secondary media content access device during the presentation of the media content instance by the primary media content access device. Corresponding methods and systems are also disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.