Systems and methods for self-serve marketing pages with multi-armed bandit
US11107133B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 23, 2019 |
| Grant date | Aug 31, 2021 |
| Priority date | — |
| Expiry date | Apr 23, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F17/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system for online advertising. The system may include at least one memory unit for storing instructions and at least one processor configured to execute the instructions to perform operations. The operations may include receiving a plurality of creatives for a webpage published to a viewer and resulting in a viewer experience; measuring, based on the viewer experience, a result including conversion rates for a plurality of variants of the webpage; determining confidence intervals in association with the conversion rates; dynamically comparing the received creatives, the conversion rates, and the determined confidence intervals of the variants; automatically analyzing, based on the comparison, the variants to select a winning webpage, the winning webpage exceeding a computed threshold; and automatically adjusting online traffic such that the selected winning webpage is displayed more frequently than other webpages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.