Artificial intelligence identification of high-value audiences for marketing campaigns
US11113707B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 22, 2021 |
| Grant date | Sep 7, 2021 |
| Priority date | — |
| Expiry date | Jan 22, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0206
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A marketing analytics pipeline that receives transaction-level trend reporting of media IP assets distributed on digital service providers (DSPs), the marketing analytics pipeline including a marketing action analytics hub configured to receive the growth and re-engagement opportunities from an opportunity detection analytics hub or from a marketing platform directly and to identify high growth potential audiences using predictive models of engagement; and a marketing platform configured to interact with the marketing action analytics hub and to create marketing campaigns based around the high growth potential audiences and suggest marketing actions to media IP asset managers and owners to deliver to the high growth potential audiences on appropriate marketing channels via targeted marketing campaigns. The marketing action analytics hub uses a geodemographic and interest-based targeting method of generating descriptions of high growth potential audiences.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.