System, method, and apparatus for individual innovator marketing and recognition

US11113774B2 · kind B2 · utility

Assignee

• Cummins Inc. · US

Inventors

• Thomas M. Yonushonis · Columbus, US
• Thanigasalam Chettiyar · Hartsdale, US
• Joan M. Wills · Nashville, US
• J. Stephen Wills · Columbus, US

Key dates

• Filing date: May 10, 2016
• Grant date: Sep 7, 2021
• Expiry date: Jan 5, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/06
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Various embodiments disclosed herein relate to the access, management, and targeted display of one or more asset display profiles to a person of interest (e.g., an associated asset creator, a customer, etc.). A method includes interpreting an asset display profile corresponding to a creative asset description and an associated asset creator; determining an asset display context; and in response to the asset display profile and the asset display context, providing an asset display description to an output device.