Methods, systems, articles of manufacture and apparatus to calibrate payload information

US11120377B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Austin William Albino · San Francisco, US
• Jana Dodson · New York, US
• Chao Wang · New York, US
• Sarah Macdonald · New York, US
• Alexander Fragapane · Daly City, US

Key dates

• Filing date: Apr 30, 2018
• Grant date: Sep 14, 2021
• Expiry date: Jun 17, 2040

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04M2215/7428
• WIPO field: Telecommunications
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to calibrate payload information. An example apparatus a data acquirer to obtain (a) passive measurement data and (b) background active measurement (BAM) data from panelists in a market of interest, the BAM data associated with network usage metrics of panelist wireless devices undisturbed by panelist behavior. The example apparatus further includes a share assignor to assign a first share of the passive measurement data and a second share of the BAM data to particular areas within the market of interest, the first share based on a number of passive measurement occurrences in a first one of the particular areas and the second share based on a second number of BAM occurrences in the first one of the particular areas, a weight calculator to determine weights for the first area based on the first and second shares, and a BAM calibrator to remove a bias between the passive measurement data and the BAM data by calibrating the BAM data for the market of interest using the weights.