Product placement optimization using blind-spot analysis in retail environments
US11120459B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 1, 2019 |
| Grant date | Sep 14, 2021 |
| Priority date | — |
| Expiry date | Jun 18, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method utilizing a mass user gaze fixation behavior with respect to products and product racks (using a camera-based inputs and gaze-tracking algorithms) and a financial profitability of each product/product type; generates gaze-based heat maps for indicating blind spots and eye gaze points at different positions of the racks/shelves and indicating product placement positions on the heat map; and advises product placement in the retail store for optimizing financial profitability by performing an iterative refinement of product placements over a period for the product/similar products. The system translates mass eye gaze of retail store customers into financial profitability via product placement optimization, and iteratively runs a method to optimize product placements, and generate gaze-based heat maps and perform blind spot analysis for avoiding product placements at certain locations and placing products at other locations, e.g., by running a decision module on consumer gaze pattern data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.