Systems and methods for deactivating problematic content

US11122309B2 · kind B2 · utility

Assignee

• NBCUniversal Media, LLC · US

Inventors

• Michael Levin · Bethesda, US
• Christopher Lynn · Westfield, US
• Christopher Price · Plainfield, US
• Richard E. Dale · Scottsdale, US
• Constantinos Hoppas · Armonk, US
• Gianna DiGiovanni · Turlock, US
• Alexandra Paige · New York, US

Key dates

• Filing date: Dec 30, 2019
• Grant date: Sep 14, 2021
• Expiry date: Dec 30, 2039

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/812
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

An apparatus, system and method for deactivating problematic secondary content are provided. This approach involves a deactivator component receiving data associated with an indication of a change to one or more secondary contents, a secondary content playback report, and/or a secondary content quality of experience (QoE) via data sources. After identifying the problematic secondary content, the deactivator component may request a secondary content provider to deactivate the problematic secondary content by deactivating a target resource associated with the secondary content instance, the secondary content, the secondary content unit, or the placement. In particular, the deactivator component may also provide feedback or reason for deactivating the secondary content. Incorporating a central component such as the deactivator component in a system that monitors quality of secondary component, ensures time and resource efficiency, reduces revenue loss for the secondary content provider, and maintains an uninterrupted experience for users when viewing secondary content.