Automated generation of directed content campaigns
US11127034B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 20, 2020 |
| Grant date | Sep 21, 2021 |
| Priority date | — |
| Expiry date | Jul 20, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0603
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Technologies are provided for automated generation of directed content campaigns. The generated campaign can be optimized for performance. In some embodiments, a group of variations of attributes that define a directed content campaign can be generated and allocated traffic weights for respective impressions of the directed content campaign in a media outlet channel. The traffic weights can then be iteratively updated until a termination criterion is satisfied. At each iteration, the traffic weight can be updated by applying a machine-learning model to current performance metric values of respective impressions corresponding to the traffic weights. After termination of the updates to the traffic weights, a particular set of variations having traffic weights exceeding a threshold can be selected as directed content campaign having satisfactory performance. Those variations can be supplied to a requestor device for subsequent utilization.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.