Managing advertising inventory

US11132705B1 · kind B1 · utility

Assignee

• VERIZON MEDIA INC. · US

Inventors

• G. Thomas Des Jardins · Alexandria, US
• Paul L. Miller · Minnetonka, US
• Jeffrey Dalton Porter · Flower Mound, US
• Bryan Slavin · Germantown, US
• Mark Westling · Bethesda, US

Key dates

• Filing date: Mar 24, 2005
• Grant date: Sep 28, 2021
• Expiry date: Jan 9, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.