Blockchain solution for an automated advertising marketplace
US11132707B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 25, 2018 |
| Grant date | Sep 28, 2021 |
| Priority date | — |
| Expiry date | Feb 16, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2209/56
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects of the subject disclosure may include, for example, a device, that includes a processing system including a processor, and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including: creating an initial block in a blockchain, wherein the initial block includes first information describing an advertisement spot generated by a viewer device; adding second information to the initial block that identifies a purchaser of the advertisement spot; calculating a cryptographic hash for the initial block; and sending a copy of the cryptographic hash to a network element of a communications network, wherein the network element records the copy of the cryptographic hash in a hash ledger. Other embodiments are disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.