Patent · US Active

Augmenting a content item using search results content

US11138210B2 · kind B2 · utility

0Cited by
8References
17Claims
0Family size

Assignee

Inventors

Key dates

Filing dateNov 26, 2019
Grant dateOct 5, 2021
Priority date
Expiry dateApr 22, 2040

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06F16/955
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.