Determining performance metrics for delivery of electronic media content items by online publishers scaled using a baseline conversion rate
US11144953B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 18, 2018 |
| Grant date | Oct 12, 2021 |
| Priority date | — |
| Expiry date | Dec 1, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A user action associated with a content item performed by a target user is detected. Information describing online publishers that delivered the content item to the target user is retrieved. For each publisher, a likelihood that the user action would have occurred without the publisher's delivery of the content item to the target user is determined. An estimated increase in the likelihood that the user action occurred due to the publisher's delivery of the content item to the target user is determined. A baseline value indicating a likelihood that the user action would have occurred without delivery of the content item to the target user by any publishers is estimated based on attributes for the target user. A performance metric is determined for each publisher, wherein ratios of the metrics are scaled based on the baseline value and are related based on corresponding ratios of the estimated increases in likelihoods.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.