Physical store visit attribution

US11144954B1 · kind B1 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Liang Xu · Nanhu, CN
• Chaochao Cai · Bellevue, US
• Qing Li · San Diego, US
• Goran Predovic · Umka, RS

Key dates

• Filing date: Jan 25, 2018
• Grant date: Oct 12, 2021
• Expiry date: Sep 10, 2039

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/306
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An online system promotes physical store visits by presenting users with content items for a physical store location and subsequently logs visits of online system users to the physical store location to track performance of a campaign associated with the presented content item. The online system registers attention events associated with the presented content items presented to users on third party publishing sites via tracking pixels and registers attention events as store front visit conversion events if, within a predetermined period of time from a valid attention event, a user has subsequently gone in and visited the physical store front location.