Systems and methods for pacing information campaigns based on predicted and observed location events
US11146911B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 22, 2020 |
| Grant date | Oct 12, 2021 |
| Priority date | — |
| Expiry date | Apr 12, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/23
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system includes a machine learning module configured to train a location prediction model for an information campaign, a front-end server configured to receive and process information requests, and a prediction unit. During the information campaign, the prediction unit is configured to use the location prediction model to predict a conversion probability for any particular mobile device associated with a qualified information request received during any respective time unit. The conversion probability corresponds to a predicted probability of the particular mobile device having at least one location event at any of one or more POIs during a particular time frame. The front-end server is further configured to determine a respective target number of conversions to be achieved by the information campaign during the respective time unit, and to determine a response to the particular information request based at least in part on the conversion probability and on the respective target number of conversions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.