Advertisements blended with user's digital content

US11151614B2 · kind B2 · utility

Assignee

• Comcast Cable Communications, LLC · US

Inventors

• Bruce Bradley · Wayne, US
• Walt Michel · Glenside, US
• Mark McKelvey · Rochester, US
• Rob Holmes · Philadelphia, US
• Dan Carella · Philadelphia, US
• Bill Sheahan · Philadelphia, US
• Ryan Crouch · Dallas, US

Key dates

• Filing date: Sep 26, 2014
• Grant date: Oct 19, 2021
• Expiry date: Nov 1, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0276
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed are systems and methods for generating customized advertising content by combining one or more content items with advertising content. The content items may comprise various forms of media content, including, video, audio, etc. Users may utilize an interface to accesses advertising content and content items. In one embodiment, the user may utilize the interface to integrate one or more content items with advertising content to generate customized advertising content. The interface may be used to further modify the customized advertising content. A computing device may monitor on more user's consumption of customized advertising content for various purposes.