Marketing management system

US11157945B2 · kind B2 · utility

Assignee

• Moraine Corporation · FR

Inventors

• Sheri Lee ARNTSON · Minnetonka, US
• Sue Stearns · Lakeville, US
• Chris GUSTAFSON · Shakopee, US
• Darryl DROZDIK · Virginia, US
• Eric SILVERNALE · Saint Paul, US

Key dates

• Filing date: Oct 23, 2017
• Grant date: Oct 26, 2021
• Expiry date: Jan 21, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0247
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A non-limiting exemplary embodiment of a system includes metadata for a plurality of locations, metadata for a plurality of fixtures, metadata for a plurality of campaigns, rules for each location, an apparatus for producing signages for the plurality of locations, and filters for segregating the signages produced into a plurality of kits. Another non-limiting exemplary embodiment of a system includes metadata for a plurality of locations, metadata for a plurality of fixtures, metadata for a plurality of campaigns, rules for each location, filters for segregating the display graphics into a plurality of data packets, transmitting the data packet to the location for which it was prepared, and displaying the graphics contained in the data packet in the location to which it was transmitted.