Mobile application usage-based revenue targeting systems and methods
US11157949B2 · kind B2 · utility
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20Claims
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Assignee
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Key dates
| Filing date | Jun 26, 2019 |
| Grant date | Oct 26, 2021 |
| Priority date | — |
| Expiry date | Apr 29, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.