Selecting content for presentation to online system users based on correlations between content accessed by users via third party systems and interactions with online system content
US11157955B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 18, 2015 |
| Grant date | Oct 26, 2021 |
| Priority date | — |
| Expiry date | Aug 23, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system tracks stores information identifying content provided by third party systems and accessed by online system users as well as interactions with advertisements performed by online system users. When the online system identifies an opportunity to present an advertisement to a viewing user, the online system identifies content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. A score is computed for various advertisements based at least in part on correlations between content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. The online system selects candidate advertisements to evaluate for presentation to the viewing user based on the scores.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.