Systems, methods and articles to facilitate cross-channel programmatic purchasing of advertising inventory

US11157968B2 · kind B2 · utility

Assignee

• WideOrbit LLC · US

Inventors

• Tyler Wallace Box · San Francisco, US
• Brian Burdick · Bellevue, US
• Geoffrey P. Coco · Seattle, US
• Ian Ferreira · Denver, US
• Paul Jaffe · McNeil, US
• Alfred Lawrence Shiels · Glen Rock, US
• Brian Thoman · Everett, US
• Ola Tiverman · Mörbylånga, SE
• Sean Trigony · Hermosa Beach, US
• Stacey N. Young · New York, US

Key dates

• Filing date: Mar 2, 2017
• Grant date: Oct 26, 2021
• Expiry date: Apr 1, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0249
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.