Dynamic content insertion in cloud-stored recorded assets
US11159852B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2019 |
| Grant date | Oct 26, 2021 |
| Priority date | — |
| Expiry date | Nov 4, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Dynamic ad insertion in cloud-based video recorded (cDVR) content is provided. A partially or fully recorded cDVR asset may be associated with a corresponding reference asset, such as a video-on-demand (VOD) catalog copy of a program. The cDVR asset and reference asset may be associated via a common identifier, such as a TMS or Gracenotes® identifier. The reference asset may include metadata that specifies ad breaks and that can be applied to the cDVR asset and used to dynamically insert up-to-date and relevant ads into those ad breaks during playback. Additionally, an option may be provided to a user to stream the reference asset instead of the recorded asset. Further, another option may be provided to replace the user's cDVR asset with the reference asset. Accordingly, up-to-date and relevant ads can be dynamically inserted into the reference asset on playback, and less storage space is required for storing the recording.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.